Information Technology Reference
In-Depth Information
Competitive Intelligence Tools
there are a great deal of resources out there, both free-of-charge and expensive solu-
tions that will provide you with all sorts of competitor information. so you can make
sure that when you optimize your website you are optimizing with the whole universe
in which you belong in mind. the following is a short list of vendors and applications
that provide competitive intelligence (in order of cost):
a
lexa
C
ompete
Q
uantcast
h
itwise
c
omscore
Figure 13.18 shows a simple unique visitor comparison between the websites of
luxury brands prada and Gucci. (i can see now that i need a new dress shirt.)
you can also obtain competitive information from channels such as the follow-
ing (in particular on search):
G
342
oogle adwords
y
ahoo! search marketing
m
icrosoft adCenter
G
oogle ad planner
Figure 13.18 Unique visitor comparison using Compete
Search WWH ::




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