Information Technology Reference
In-Depth Information
Content Optimization
and Competitive
Analysis
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In this chapter, we will focus on a set of tech-
niques that will help you optimize your content
and develop a certain attitude and pattern of
thinking about optimization. You will learn how
325
to take your data out of the analytics tool and
even enhance it with third-party data.
Chapter Contents
Using the Long Tail for Keyword Optimization
Using the Long Tail for Content Optimization
Determining the Width of Your Internal Search Query Box
Optimizing Content for Search- and Navigation-Dominant Visitors
Using Competitive Intelligence
