Information Technology Reference
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Figure 12.17 Path analysis after a positive sales conversion
remember that the planned path may not be the current session; you might
want to optimize this page for more return visitors. i commented on this subject in
the following post:
http://visualrevenue.com/blog/2009/01/optimizing-the-thank-you-page-using-
web-analytics.html
let's talk about the impact of segments in form conversions and why you should
use them in most of the optimization scenarios we've discussed. i'll introduce some of
the obvious segments; you are tasked with setting up business-specific segments for
your own site and industry.
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