Information Technology Reference
In-Depth Information
you can be aggressive in tempting visitors back into your store, or employ less aggres-
sive tactics such as having them sign up for a next-buy coupon, asking them to tell a
friend, or requesting that they participate in a survey.
the thank-you page is also a great place to inform the visitor about anything
important in regard to their current situation. this includes such information as basic
company contacts, upcoming sales promotions, user groups, and forums for your
products.
Finally, reassure the visitor that everything is in order, you did indeed receive
their information, you understood it, and you are crystal clear about the next steps,
including what they should expect from you. this includes such information as
expected delivery date and links to tracking services or help pages. make sure you
ease any post-transaction nervousness. For the visitor, this is not just a conversion!
With Amazon.com, as shown in Figure 12.15, it becomes obvious that they defi-
nitely incorporate the same thinking on their thank-you page. Amazon.com is taking
the postconversion process and optimization opportunity seriously.
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Figure 12.15
Amazon.com thank-you page
