Information Technology Reference
In-Depth Information
the most common methodology is an examination of the abandonment rate
of one or more steps. For example, look at the abandonment rates from Figure 12.2,
which are shown in Figure 12.3.
it is quick and easy, at least from a user interface point of view, for you to drill
into the abandonment between delivery options and payment and Verification, as
Figure 12.4 shows.
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Figure 12.3
Funnel abandonment
Figure 12.4
Funnel abandonment visualized in a path analysis report
