Information Technology Reference
In-Depth Information
Figure 11.6
Detailed campaign summary with additional dimensions
Figure 11.6 shows extensive detail in the number of dimensions and thus drill-
down opportunities. But more importantly, you don't just get the drill-down opportu-
nities; you get analysis opportunities on every single level and across levels.
at the lowest level, yahoo! Web analytics provides you with reporting about the
actual search phrases entered and search listings used. this data will typically be asso-
ciated with each of the higher levels already described. So you can look at all search
traffic by keyword or search engine traffic by keyword, as shown in Figure 11.7.
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Figure 11.7
Custom campaign summary tree
