Information Technology Reference
In-Depth Information
Actionable
Insights
The task in Part I of this topic involved collect-
ing the right data. Part II provided you with
detailed information on how you can work with
this marvelous data. We should never forget
why we undertake the tremendous effort of
collecting and reporting on our data: to gain
insight, start an optimization process, and move
III
our business forward! Part III introduces you to
optimization using a set of actionable insights.
This is merely an appetizer; the three avenues for
optimization I present are not, by any means,
the only ones to pursue. The concepts behind
them can carry you down other optimization
avenues.
Chapter 11
Paid Search Analysis and Optimization
Chapter 12
Form Analysis and Optimization
Chapter 13
Content Optimization and Competitive Analysis
