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Figure 10.28 Internal Search Usage report
Search-Dominant Visitors
Search is one of the most important user interface elements in any large website. As a rule of
thumb, sites with more than about 200 pages should offer search. Usability studies show that
more than half of all users are search dominant, about a fifth of the users are link dominant, and
the rest exhibit mixed behavior. The search-dominant users will usually go straight for the search
button when they enter a website. They are not interested in looking around the site; they are
task focused and want to find specific information as fast as possible. More on the difference
between the two types of visitors and how to use web analytics to segment them can be found
on my blog:
http://visualrevenue.com/blog/2007/10/search-dominant-visitors-vs-
navigation.html
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