Information Technology Reference
In-Depth Information
an internal site search phrase shows visitor interest by showing their true intent.
therefore, in this out-of-the-box report, it makes sense to sort on unique visitor phrases
and show the most popular visitor interest areas. the intent does not change no matter
how many times the person searches for a specific widget.
From a value point of view, this list cannot be compared to other top lists such
as Most popular pages. this report is as close as you can get to doing qualitative studies,
such as site surveys, without actually conducting them. visitors who search for unique
content on your sites are telling so many stories that just following the keywords on
this list is like having a daily conversation with your prospects on their needs and
wants. Who does not want that?
if you look at Figure 10.26, you see that there is a request for “mobile” as a sub-
ject (forget about the limited volume for the moment). With that request in mind, let's
move on to the Zero Results internal searches report shown in Figure 10.27 for the
same time period.
this report is similar to the top internal searches report. the major difference
is that the report is filtered to include only those internal search phrases that did not
display any results on the seRp.
273
Figure 10.27
Zero Results Internal Searches report
