Information Technology Reference
In-Depth Information
Figure 10.25 shows that we are successful: as the bounce rate is below 10 per-
cent all over. however, there is always room for optimization, such as the outlier city
st albans, gBR, which does not perform according to standard in any of our biggest
campaign traffic contributors.
Using Internal Search Reports
internal site search is represented as a query box on your site, which clearly lets people
believe that all content on the site in question can be searched. it is also represented as
a site-specific seRp page. Yahoo! Web analytics offers four usage and insight reports:
t
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Top internal searches
Z
•
ero Results internal searches
•
i
nternal search conversion
•
i
nternal search Usage
Remember that this is data that you can get only if you specifically set up your
tracking code to do so. First, let's explore the standard reports.
the top internal searches report (see Figure 10.26) shows the search phrases
that you used when performing an internal search on your website. the report is sorted
on Unique internal searches by default.
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Figure 10.26
Top Internal Searches report