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Figure 10.8
A unique page drill-down, filtered by direct traffic from Organic Search
comparing these two reports, we are provided with valuable insights, such as
the fact that visitors coming from organic search are somewhat more qualified and
determined. We can hypothesize this because when these visitors are at the basket, they
tend to move forward. visitors coming from other referrals, such as blogs, links, and
other reference points, abandon the basket funnel at a disturbing rate of 10 percent.
it is also interesting to see that visitors arriving from organic search seem more
comfortable doing internal site search than visitors from other referrals. as you can see,
something as simple as segmenting on the direct traffic source shows two very different
behaviors. From here you could choose to provide some basic behavioral targeting.
