Information Technology Reference
In-Depth Information
Getting Started
True competitive advantage in web marketing
comes from collecting the right data, but also, and
no less important, configuring your web analytics
tool in such a way that you get an opportunity to
derive insight from the data. In this chapter you
1
will learn how to install Yahoo! Web Analytics
and manage projects. You will see examples of
3
data collection grouping such as vertical and
horizontal segmentation. Finally, you will learn
what a tracking script is and how its data collec-
tion flexibility opens opportunities for reporting
and analysis.
Chapter Contents
Competing on Analytics
Preinstallation Steps
Basic Installation
Data Collection Grouping
Adding and Managing Projects
Tracking Script Customization
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