Information Technology Reference
In-Depth Information
Distinctive
Reports and Usage
10
Some reports are unique in that they cannot be re-
created by the Custom Report Wizard. Examples
of such reports include those that allow you to
analyze paths, funnels, and merchandising cross-
sells. This chapter delves into specific out-of-the-
249
box reports that Yahoo! has to offer. You will
learn how to use them as well as bend them.
Chapter Contents
Understanding Path Analysis
Using Scenarios for Funnel Analysis
Merchandising Reports
Using Campaign Reports
Using Internal Search Reports
