Information Technology Reference
In-Depth Information
Advanced
Web Analytics
Installation
Yahoo! Web Analytics uses a browser-based
system to identify and track visitors through
your website. It is able to pinpoint details about
visitors, such as where they go and what they
do while on your website. Part I of this topic is
intended to help you identify the successful ele-
I
ments of your web property. You will learn to
assign costs to any type of marketing campaign,
allowing you to measure return on your ad
spending and other metrics. You will also learn
how to add reporting dimensions to the pre-
defined report structures for fantastic filtering
and segmentation opportunities later.
Chapter 1
Getting Started
Chapter 2
Content and Advanced Conversion Tracking
Chapter 3
Enterprise Campaign Tracking
Chapter 4
Merchandising Tracking and Reporting
Chapter 5
Advanced Instrumentation
