Information Technology Reference
In-Depth Information
always segment between first-time and returning visitors when looking at sys-
tem reports. if your site is incompatible with a browser version, you are not likely to
see people coming back many times. if you don't differentiate between first-time and
returning visitors, the results will be skewed, and you'll assume this is a smaller prob-
lem than it really is.
With that in mind, i applied a visit-to-sale conversion metric and an avg. order
Value metric to the Browser Versions report, as shown in figure 8.32.
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Figure 8.32
Customized Browser Versions report
this instantly shows us that there is an issue with firefox 1.0.7; it generates vis-
its like the others but for some reason does not generate any conversions. this is likely
because of some sort of incompatibility—incompatibility that is costing the retailer
just below $10,000 in the current time period. that is just the immediate revenue, not
the lifetime revenue, and does not reflect the negative branding cost of being unable to
serve 3,000 people. at the very least, we need to redirect these potential customers to a
page that tells visitors where they can obtain a firefox upgrade.
this brings us to the end of our report customization adventure. now let's move
on to another type of customization: setting up and using dashboards.
