Information Technology Reference
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Figure 8.27
Conversion Summary report
Figure 8.28
Simple customized Visit Revenue report
We can now apply a complete new dimension, either by looking at the out-of-
the-box report or just by applying the number of Visits dimension to the report in fig-
ure 8.28, which will provide us with the expanded result tree shown in figure 8.29.
this report provides good information and shows us how important that first
and second visit is for the month in question. now let's try to segment. for the report
shown in figure 8.30, i extended the time period to get more data and expanded the
organic search tree.
We now see a distribution that does not hold the typical characteristics of the
long tail. this is all head. i will go into greater detail in chapter 13 about what the long
tail is and what optimization opportunities we might get from it. the results show that
we should make no more than three tries to convert an organic search visitor into a
buyer; after that, they are either persuaded or gone forever. the results show that we
should seriously consider optimizing our landing page.
