Information Technology Reference
In-Depth Information
Figure 8.26
Detailed customized search engine referrals report
Yahoo! identifies search engines by matching the referrer URl to a database of
search engine URls, which can be either domain names or ip addresses. this identifi-
cation includes both organic traffic and traffic from paid search engine campaigns.
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Note:
Yahoo! differentiates between paid and organic traffic by allowing you to mark the paid traffic; the rest
are expected to be organic. Not marking your paid traffic will skew things drastically!
Conversion Reports
the conversion section under the marketing menu is nothing more than a collection of
segmented reports that allow you to quickly view the conversion according to another
dimension. Yahoo! provides conversion reports according to:
s
•
eo & sem
R
•
eferrers
•
D
emographics
•
l
anding pages
Yahoo! also provides two distinct reports, the conversion summary shown in
figure 8.27 and the number of Visits till conversion report.
i see conversion metrics as something you should either utilize together with
another report or as Kpis and goals on your dashboard. if you take a month's worth of
data, you could have a view like figure 8.28.
