Information Technology Reference
In-Depth Information
Content Reports
Yahoo! Web analytics provides four types of content analysis reporting out of the box:
p
•
ages
D
•
ocument groups
•
D
irectories
•
D
ownloads
from this list we can discard Directories as it is nothing but a lazy person's Doc-
ument groups. that leaves us with Downloads, which is not that bad a success metric,
and pages (Documents), grouped or not. let's use the report called most Requested
pages by page title as a customization example—this is yet another example of a
report that we all look at without getting the full benefits.
the most Requested pages by page title report, shown in figure 8.17, is similar
to the visit report. We can use it to mentally gauge how we are doing in several other
categories. However, this report is not the way to prove a point and run a data-driven
organization.
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Figure 8.17
The Most Requested Pages by Page Title report
