Information Technology Reference
In-Depth Information
Demographics Reports
Demographic reporting in Yahoo! Web analytics consists of the following standalone
reports:
l
•
anguages
o
•
rganizations
•
c
ountries
•
a
reas of the World
•
t
Time zones
•
R
egion/state code
•
c
ity
•
z
ip code (Us & canada)
•
a
rea code (Us & canada)
Depending on where you are located and whether they have been enabled for
your account, you may also have these reports:
n
203
•
aics (north american industry classification system)
•
D
ma/msa (Designated market area) codes
Using these default reports can give you a nugget or two of helpful information.
Without customization, however, much of it is known information from somewhere
else in your organization. taking a report like time zones at face value is stating the
obvious fact for a British retailer, that all their visits come from a UK time zone, as
showcased in figure 8.11.
Figure 8.11
Time Zones report
applying a simple filter can add some nuance to the report. figure 8.12 shows a
time zone report with a filter applied.
