Information Technology Reference
In-Depth Information
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l
engthy visit time
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l
ots of visits
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p
eculiar search phrases
figure 8.9 earlier showed a new visitor who spent a considerable amount of time
on the site and looked at a lot of pages. click the View Visit path link, which will take
you to a detailed view of every single page and action that visitor took. see figure 8.10.
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Figure 8.10
Last visitor details visit path
this detail report shows at least one piece of priceless insight: the importance
of your about Us page. the first thing the visitor did after landing at a category front
page was to click back to Home and then click about Us, before even considering look-
ing into your merchandise. You can investigate how much revenue the about Us page
participates in and, in general, how up to date that page is.
