Information Technology Reference
In-Depth Information
Using Basic Reports
as Templates for
Customization
This chapter builds on the customization features
and techniques from the previous chapter and
will showcase a large number of out-of-the-box
reports and a pool of creative ideas on how you
195
can get started on customizing them for more
8
insights. This is not a chapter-long advertisement
for Yahoo!'s standard reports, but without know-
ing where to start, you might not find out where to
end. This is by no means a catalog of all possible
iterations of custom reports but a handpicked few
reports and a handpicked number of customiza-
tion suggestions. Let's get started.
Chapter Contents
Visit Reports
Demographics Reports
Content Reports
Navigation Reports
Search Engines and Referrers Reports
Conversion Reports
System Reports
