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if we add yet another dimension, search phrase, to the Visits per search engine
report, as shown in the custom report in Figure 7.23, we'd see the custom report results
in Figure 7.24.
Figure 7.23
Custom Report Wizard on
search engines and search phrases
184
Figure 7.24
Custom
report results on search
engine referrals with
added search phrases as
a left group
A slightly different question, which i'll illustrate in Figures 7.25 and 7.26, is
whether the distribution of search phrases differs from search engine to search engine.
if so, which phrases occupy the top places in the distribution? Knowing the answer to
this question would help you identify potential optimization opportunities. this report
is a great example of how you can utilize the top groups.
Figure 7.25
Custom
Report Wizard on search
engines and search
phrases as a top group
