Information Technology Reference
In-Depth Information
appears on your screen includes the right metrics for you to sort on. For example, take
the Most requested pages by page title report, partially shown in Figure 6.31.
Figure 6.31
Most Requested Pages by Page Title report
is a report on the most popular pages, sorted by number of page views, really
what you are looking for? A content review initiative would focus on pages that did
indeed actively participate in revenue generation, suggesting that you add a revenue
participation metric to the report and sort by that, as shown in Figure 6.32, instead
of merely impression.
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Figure 6.32
Most Requested Pages by Page Title sorted by the Revenue Participation metric
Adding metric sorting columns can create instant insight. in this example, we
learn that Delivery options, which is not a mandatory page, still participates in almost
all of our revenue. this is the value of report sorting!
You perform sorting by simply clicking the small gray arrow on top of all the
columns that you can sort.
