Information Technology Reference
In-Depth Information
When filtering on metrics, you filter a bit differently and have the following
operators available:
e
•
quals
D
•
oes not equal
•
i
s greater than
•
i
s greater than or equal to
•
i
s less than
•
i
s less than or equal to
B
•
etween
As an example, suppose you are about to initiate an seo initiative and you want
to know which keyword to focus on. A standard search phrase report might not be
what you are looking for as this is about yesterday's facts, and the reasoning for the
initiative is that you are not happy to begin with. You might even apply revenue, or
any other metric that indicates value, as a metric to the report and sort by that, but this
again talks to yesterday's news.
You could apply Average order Value per search phrase, but that alone will pro-
vide you with a long list of search phrases. You could also apply a metric filter, filtering
only orders above $150, and then you could sort the report by visits and discover your
high-value keywords (see Figure 6.27).
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Figure 6.27
This custom report on search phrases generates average order value above $150.
