Information Technology Reference
In-Depth Information
Choosing Scope of Filter
When you create filters that are attributed to your content, such as:
D
•
ocument group
•
i
nternal search phrase
p
•
age title
•
p
age url
you have the option of selecting whether the cross-reference filter will be based on:
V
•
isits (session scope)
•
p
age Views (page View scope)
A
•
ction (Action scope)
the session scope filter includes all the page views of the visitor sessions that
also included pages for which the filter matched. the session scope filter will help you
answer questions concerning the visitors who viewed the pages defined by the filter.
see Figure 6.23.
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Figure 6.23
Session Scope filter
the page View scope filter includes only the page views for which the filter
matched. the page View scope filter will help you answer questions concerning only
the specific page views identified by the filter.
this subject is something we will touch on in a bit more detail when we dis-
cuss segmentation in chapter 7, “customizing report results.” in the meantime,
let's look at one example so you can better understand when to choose one filter
over the other.
imagine that you would like to figure out if people who read about your com-
pany are more or less likely to convert into customers, with the hypothesis that know-
ing who you are creates more trust. if you created a scenario where you filtered by
Page Title = About Us
with a page view scope, you would not receive any results—all
you would be looking at would be the About us pages themselves. extending this to a
session scope, as shown in Figure 6.24, you get all the pages within the sessions (visits)
where somebody viewed the About us pages at one point.
