Information Technology Reference
In-Depth Information
Working with
Report Results
A web analytics report is typically a visual display
of a subset of your data. It consists of a set of
dimensions and metrics, a sorting choice, applied
filters or segments—all for a specific time period.
With dozens of choices in each individual category,
some requiring your free text or number input,
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we end up with an infinite number of ways to
report results.
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Your vendor's out-of-the-box reports are
starting points that turn into true web analytics
reports only after applying your inquiries and
actions to them.
This chapter will help you translate questions
about how your web business is doing in specific
reporting strategies.
Chapter Contents
What to Expect from a Report
A Traditional Reporting Interface
Using Calendars for Time Period Reporting
Using Cross-Reference Filters
Using Drill-downs and Drill-throughs
Sorting Report Results
Color-Coding Data
Applying Report Notes and Reasoning
Exporting Data
