Information Technology Reference
In-Depth Information
note that this method should not be used when multiple projects are being
tracked from the same website.
Also note that you have to relax the security rules to allow Javascript access
across domains. therefore,
AllowScriptAccess
should be set to
always
(any domain:
<object width=”250“ height=”250“>
<param name=”movie” value=”configurator.swf”>
<param name=”allowScriptAccess” value=”always”>
<embed src=”configurator.swf” width=”250“ height=”250“
AllowScriptAccess=”always”></embed>
</object>
tracking an action without a page view is probably more typical in Flash than
the general Html content that you serve. most Flash elements tend to be in-site ele-
ments that people interact with and not entirely new pages (see Figure 5.8).
120
Figure 5.8
Typical Flash video
Any interaction with a typical embedded Flash element should be considered an
action only, and the interaction should not be considered new page views. looking at
Figure 5.8, you can see that possible actions you might want to track include:
P
•
lay/Pause
•
F
ull screen
m
•
ute
these three online video actions are unique from site to site, and should you
deploy online video, yours will be specific as well. If you want a complete rundown of
the essential online video key performance indicators (kPIs), I suggest you go have a
look at the following post:
http://visualrevenue.com/blog/2008/02/online-video-analytics-kpis.html
