Information Technology Reference
In-Depth Information
Advanced
Instrumentation
With the emergence of Web 2.0, rich Internet
applications are becoming more the standard than
the exception. Together with new web approaches
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come new marketing methodologies and the need
to track the initial usage and impact of those. The
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ability to collect the data, which Yahoo! Web
Analytics provides, is only half the story—the
other half is choosing what to collect. Just because
you can collect every single event and action on a
dynamic page does not mean you should.
Chapter Contents
Tracking Custom Fields
Tracking Internal Searches
Instrumentation for Flash-Based Objects
Instrumentation for Ajax-Based Objects
Setting Up External Data Sources
Validating Your Code
