Information Technology Reference
In-Depth Information
var _S_AMOUNTS='100.00;50.00'; //
var ORDERID='10099803';
var AMOUNT='USD150.00';
Make sure you have quality assurance (Qa) in place, because once the tracking
script is deployed, it is possible to collect incorrect data that is free of syntax errors.
Quality Assurance (QA)
QA refers to planned and systematic processes that provide confidence of a product's or service's
effectiveness.
note that not only is the sale action 01 used for merchandising reporting, but it
is also positively applied to most conversion reports, scenario analysis, and so forth.
Tracking Discount, Tax, and Shipping
99
Yahoo! Web analytics provides you with an opportunity to achieve detailed merchan-
dising tracking. With the final set of variables i will present in this chapter, you will be
able to track and report on:
d
•
iscounts
•
T
axes
•
s
hipping costs
among other things, tracking these variables will provide you with the opportunity to
do detailed promotional campaign analysis.
To activate any of the three variables, add one of the following individual vari-
ables and inflate it with the appropriate value:
_
•
S_DISCOUNT
•
_
S_TAX
•
_
S_SHIPPING
The variables are not dependent on each other, and you can add any one of them
without the others. in my experience, though, once you reach this level of detail, all
three are added at the same time as part of the same deployment project. here's an
example in which we have a price discount, a value-added tax, and a shipping cost:
Version 4
var ACTION='01';
var _S_SKU='DM112899';
var _S_UNITS='2';
var _S_AMOUNTS='100.00';
var _S_DISCOUNT ='5.00';
var _S_TAX ='8.00';
