Information Technology Reference
In-Depth Information
Setting Up Merchandising Tracking
Merchandising tracking is by nature closely related to the sales tracking described in
chapter 2, “content and advanced conversion Tracking.” setting up merchandising
tracking is similar to sales tracking: You simply add variables to your tracking code.
Yahoo! Web analytics uses the following variables for merchandise tracking:
A
•
CTION
•
O
RDERID
•
A
MOUNT
•
_
S_DISCOUNT
•
_
S_TAX
•
_
S_SHIPPING
•
_
S_SKU
•
_
S_UNITS
•
_
S_AMOUNTS
86
The most important of these variables is the skU code; it is the center around
anything merchandising.
i strongly suggest that you build on the skills you learned in chapter 2 on content
tracking to understand merchandising. For example, you should be able to group sales
using the
DOCUMENTGROUP
feature and be able to report on those as a collective process:
Version 4
var DOCUMENTGROUP='Checkout Pages';
Version 5
YWATracker.setDocumentGroup(“Checkout Pages“);
Tracking SKU Information
Let's get to the meat of the matter, the skU code, which is not surprisingly tracked in
the
_S_SKU
variable and is applied as follows:
Version 4
var _S_SKU='DM112899';
Version 5
YWATracker.setSKU(“DM112899“);
Be aware that the skU code is always related to one of the following action values:
P
•
RODUCT_VIEW
•
A
DD_TO_CART
•
P
ENDING_SALE
•
0
1
•
C
ANCELLED_SALE
