Information Technology Reference
In-Depth Information
Merchandising
Tracking and Reporting
Tracking and Reporting on Merchandising allows
you to extend beyond the standard focus on con-
tent and pages. Unless you are in media and want
to monetize your inventory, the pages on your
site are little more than a means to more sales.
Merchandising is not exclusive to physical products;
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it can include virtual products, such as downloads
or bookings. Remember that reporting on merchan-
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dising is not just about the sale; it's also about the
ability to use any interaction with your products
and services as the backbone of your reporting. For
example, you can see what product interest certain
campaigns generate or if users arriving from highly
qualified search phrases are served the right content
and if that content is product focused.
Chapter Contents
Merchandising Basics
Setting Up Merchandising Tracking
Tracking Products Viewed
Tracking Products Added to the Cart
Tracking Pending Sales and Reconciling Orders
Tracking Products Purchased
Tracking Discount, Tax, and Shipping
Setting Up Merchandising Categories
Merchandising Setup Tips
