Graphics Reference
In-Depth Information
Each area of the site has content
that is visualized in different ways
depending on the goal. We tried
to keep this portfolio section very
clean and simple, but provide
enough information to get a sense
for the work product.
—Kevin Budelmann
multiple clients within product categories. And, most
importantly, to emphasize visual inspiration rather than
case study analysis.
Navigation and architecture
The site structure is extremely compact. There
are no Flash intros, or content prequels. Beginning with
a clear statement of identity and purpose on the splash
page, the main site sections appear in a standard verti-
cal list. Each main header is a portal to its own home
page, where all of the section's content displays. This strategy makes for a very shal-
low site that limits unnecessary mouse clicks.
The portfolio page is a surprise. Most portfolios, intentionally or by default,
directly translate the organization of a physical portfolio to an interactive space. This
often takes the form of a menu organized by category, client, or project list.
People Design rethinks this portfolio metaphor, in keeping with their belief
that a prospective client is most interested in inspiration. The portfolio, which is
accessed from one of the main menu options, is a wall of thumbnail images—snippets
of interesting texture or details from the image they represent. Although it is possible
to experience the portfolio by selecting a category from the portfolio menu list, this
option is only one of many. You might also click any image to launch a simple slide-
Selecting an active
thumbnail opens the
slideshow window. If you
have chosen a subset
category, only the images
belonging to the subset
join the slideshow.
Click on the first image in
the slideshow and you
return to the portfolio grid.
