Graphics Reference
In-Depth Information
Graphic designer | for freelance or full-time
A graphic designer combines text, image, and sometimes sound to visually
communicate ideas and solve strategic and marketing challenges. Graphic designers
are more likely to deal with 2D projects, but many also design packaging, signage,
and, of course, interactive sites. A graphic designer with a good eye for space might
design a store interior as part of a client's overall branding and marketing system.
The format and design considerations of a graphic designer's digital portfolio
will almost certainly be affected by the type of work in which the designer specializ-
es. A package designer may have a portfolio that is formatted more like that of an
industrial designer because so much of the work is 3D. Corporate identity designers
will often show more process and speculative work.
Pieces that display good visual thinking will be more effective than pedestrian
desktop publishing, even if one piece is a student project, and the desktop work is
professionally printed. The graphic designer's portfolio concept will be looked at very
carefully by any prospective employer, even if that designer only does print work.
jasonring.com
Ring is a multitalented
identity and brand design
specialist. Every page of
his PDF portfolio is
designed with a keen eye
for color and form. His
collage of project images
show a mastery of small
as well as large-form print
matter.
