Graphics Reference
In-Depth Information
Future plans
The format, based in sophisticated Flash programming, might seem to be a
future barrier. How will updates take place? Once again, a smart partnership prepared
for this. Hallman created a document in XML, an easy markup language that Flash can
read, then gave Williams a crash course in XML's basics. Williams can change some
parameters, cut and paste text, and upload a document, allowing him to not only add
individual projects and change text at will, but even add new sections to the menu.
Williams has been hired by Chicago-based advertising agency Leo Burnett,
which should lead to a wide range of projects and a diversified portfolio. Although
every web site eventually gets redesigned, he feels confident that the current version
will stay fresh for now: “I've tried to provide an intuitive experience for the viewer.
There isn't much I would want to change or add to the site, and I actually have yet to
encounter a project that does not translate well in the format I've given myself.”
When you hover over an image,
you have the opportunity to
enlarge it. The enlarged image
is not a zoom of the original
shot, but a larger image of the
entire piece, allowing the
viewer to examine the details.
