Williams's content is clearly displayed in his menu, and falls into three catego-
ries: Designer, Photographer, and About. The majority of work is found under the cate-
gory Designer, and is organized chronologically, with the most recent project at the
top of the menu and therefore the first one a visitor sees. The projects have short,
descriptive labels, but stand on their own as visual artifacts without project briefs.
Williams offers a second category of work in his photography, some of which he
created for clients, and the rest of which is personal artwork. However, he never makes
the mistake of confusing the viewer about his professional focus. Even his narrative
photography has a strong design aesthetic.
His announcements are content as well—fre-
quently updated ephemeral bulletins about his creative
life that appear on his splash page. These updates are
common on Facebook but unusual in a portfolio.
Williams explains,“It's a way to speak about my work
and process. I want viewers to know what I'm up to,
and that I am a real person. And most importantly, I
want you to feel like I am approachable. I get emails
from people telling me that they saw my site and really enjoyed the experience, and I
wonder if the announcement column deserves some credit.” Expressive and humaniz-
ing, the announcements are great examples of portfolio text done right, and have
become a signature part of his personal graphic identity.
My biggest goal was to demon-
strate the confidence that I have
in my work; for my online portfo-
lio to be devoid of Flash anima-
tions, clever rollovers, or splashes
of surprising color.