Graphics Reference
In-Depth Information
Of course, as you accumulate new projects, you
should add them to your site, or replace some older ones. If
you have created a modular design, inserting a new project
should take very little time. The energy you invest in scan-
ning or repurposing is small compared to the benefits of a
lively, current site.
Many artists and designers include a résumé, vita, or
biographical timeline as part of their portfolio. Every six
months at least, you should look at these items again.
Have you changed jobs, added a new, noteworthy client, or
taken part in a group show? It's much easier to add new
things while they are still fresh in your mind.
In general, pay close attention to places on your
site that include specific dates. When you first put them up, they can be useful mark-
ers, and in some cases, as with annual reports, listing the year is almost obligatory. But
as your site grows older, the lack of anything with the current year stands out as a
signpost of a dead site.
People shouldn't take it person-
ally when someone doesn't
follow up. Just because someone
doesn't call you back after they
said that they're interested in
talking to you, it doesn't mean
that they're not interested. It
just means that they haven't
had the time.
—Bill Cahan
And, the end. Maybe.
With luck and perseverance, your digital portfolio will do its job and get you the
recognition and clients you deserve. Once it does, celebrate! You've worked hard, and
smart. Start your new job, or your new projects. But don't forget the portfolio that got
you there. If you've chosen to make creativity your life's work, you owe it to yourself
to continue to show the world your best efforts—your latest concepts. Your portfolio
may change form or purpose as your career advances, but it is never really finished
until you stop creating. It's a stage in your constant journey to better work and a more
satisfying career.
 
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