Graphics Reference
In-Depth Information
Layla Keramat makes a
point of customizing every
presentation she makes
with the name of the
company or client. She
continues this
customization by
reviewing her presentation
and shifting the balance
of her work toward
material that will be
relevant to the audience.
How to rehearse
Don't just rehearse in your head—speak out loud and act the process out. If
you are bringing a traditional portfolio with you, go through the physical act of pre-
sentation to make sure that it's easy to pull out mounted boards from a case, and that
you can access each individual element without rummaging around for it.
If you'll be presenting with a laptop, consider customizing the presentation for
your audience. Nothing does a better job of telling a group of skeptical listeners how
serious you are about their job than an opening screen
with their firm's name on it. If you've done a great job
in organizing your portfolio, you should already have
categorized all your work. Cull through it before the
presentation to emphasize the type of projects their firm
specializes in.
Ask in advance if you'll be projecting your work.
Most projectors are a generation behind desktops in
screen resolution. Make a special version of your presen-
tation to run at 800x600 resolution so you'll still be able
to access your interface if the projector is an older one.
A good portfolio is going to get
you in the door, but it's how a
person talks about their work and
how they express their ideas
that's a large part of it. I remem-
ber hiring someone who had only
one piece to show me, but she
had such energy, and the piece
that she showed me was good. I
hired her on the spot.
—Bill Cahan
