Graphics Reference
In-Depth Information
Architecture and navigation
With so many creatives posting their work online, it's a constant struggle for
newcomers to find ways to be noticed. Noa's site was the result of its partners being
challenged to enter the 2008 edition of the annual May 1st Reboot web design contest.
Despite having never entered before and being among its youngest participants, they
walked away with top honors. Not knowing the “right” way to do something, coupled
with boundless energy, can sometimes lead to surprising results. In a contest that
looks for innovative new ideas in web design and interaction, Noa stood out.
The scroll wheel begins
as an iPod clone, in an
environment where mim-
icking a rotatable physical
wheel is extremely difficult
to do. The wheel performs
elegantly at any scrolling
speed as it acts like a radio
dial along the linear bar to
bring up each of the main
navigation choices.
The white iPod skin
morphs into a stylistic echo
of the Noa logo when you
use it to navigate through a
portfolio category. As with
any video player, clicking
the arrow starts a video
slideshow of each portfolio
group. A counterclockwise
white marker provides
visual feedback.
