Graphics Reference
In-Depth Information
Navigation and site content
Jay Laird, Metaversal's lead game developer and founder, knows that people
come to the site for two things. The nonprofit and corporate clients come to check out
their reel, and avid casual gamers visit to play an online game. Their site meets the
both demographics' needs by putting these most important elements on the home
page. The visual tension between the nerdy goofiness
of their games and the cleanly corporate neatness of
the interface is notable.
Their text plays the balancing game as well.
Much of the site is devoted to detailed case studies
for corporate clients, but it is extremely easy for the
casual game player to avoid these sections completely.
The areas that are likely to be read by both types of
visitors are just a little tongue-in-cheek—toned down for the gamers, but a lightly
entertaining break for the clientele.
Our site is special because it offers
a combination of good clean fun
and good clean site design not
often found in non-Flash-based
game portfolio sites.
—Jay Laird
A serious bio turns playful
if you roll over the portrait
photo. The new image
reveals the true cartoon
essence of each member
of the Metaversal staff.
