Graphics Reference
In-Depth Information
Look at the work you've chosen through each
of these filters to see where it fits. Or find your own.
The way you think about your work, the type of work
it is, and the audience you are targeting are all con-
siderations that should drive your grouping scheme. If
you can't come to a decision easily, make a spread-
sheet with the name of the project along the left and
each possible category at the top. Put checks next to a project when it fits a possible
category.
Examine the spreadsheet for patterns. Is there a cluster of checks under one
category and very few in others? If so, those categories are bad ones to use. The thin
ones will telegraph that you don't have enough experience. The fat ones are fat
because you have not yet found a grouping scheme that is sufficiently granular.
You may look at these groups and discover that you could organize your port-
folio equally well in more than one way. That's wonderful! It means you can offer
alternative paths for people to experience your work. Just remember to provide dis-
tinctly different ways of navigating to match the different types of grouping. Perhaps
you'll have a main nav bar with technology types, but also have a client list that
allows people to see how you worked with the same client in multiple media.
Not categorizing your projects or
having too many categories can be
frustrating. People shouldn't have
to guess which category to choose.
—Layla Keramat
Projects
Logos
Branding
Posters
Pub Design
Web
Ads
MMS expo
2
1
Gordon
1
1
3
1
LOHP
1
2
DCFG
1
Brain Trust
1
LDBC
1
1
Left Bank
1
1
1
Thayer
1
Sager
1
1
Rockport Homes
1
1
1
1
RGD movie series
4
Italian designs
1
Attrillo
1
1
DM
1
5
This spreadsheet shows a pattern. This
designer is strong in web projects, adver-
tisements and posters. There is only one entry
under publication design, but if it was an
important project, the categories will have to
shift to include it. This person might want three
categories: identity, print, and web.
