Graphics Reference
In-Depth Information
Click on a headline and its
drop-down menu appears in
a rectangle that shifts color
in sync with the main
background. As you roll over
the choices, they highlight
in hues that interact to give
the impression that they are
also changing color—
although in fact they are
consistent throughout.
Sandstrom's navigation
copy, like their site design,
is sharp, clever and
unexpected. Reading the
options, you don't know
exactly where they'll lead
you, but the light humor of
the approach encourages
you to stay longer to find
out. Even better, the savvy
potential client gets the
message that this firm can
deliver visual and verbal
excellence in equal
measure.
