Graphics Reference
In-Depth Information
Whether it will be tangible or virtual, you should compose as much of your
cover or response text as possible in advanceā€”a particularly important step if you are
not comfortable with any writing beyond messaging and tweets. A cover letter should
include a standard salutation, a short reference to who you are, why you are sending
your material, and a reference to any intermediary who might have arranged for the
connection. Don't forget to end with a thank you (in advance) for their interest in
your work.
Explaining your creative thinking
Your portfolio doesn't have to include a written commentary on your projects.
Many artists and designers prefer to wait until they present their portfolio, particular-
ly if they are more articulate in personal interviews. But some form of explanation
can be a valuable asset in your portfolio.
www.cloudraker.com
CloudRaker provides a
concise and well-written
description of their brief for
client Buffalo David Bitton.
Creatives in different disciplines take a variety of approaches to commenting
on work, and the areas do not adhere to the same standards. No fine artist has ever
had their work rejected because of fuzzy thinking or typographic errors in his or her
statement.
Design professionals, however, are at the opposite end of the spectrum.
Although an eye-candy presentation can be sufficient for a potential client, when the
audience is another design professional, it's another story. To fully appreciate the
design, it helps to know something about the project and its challenges.
Providing a project description can also be useful in the growing discipline
of game design, particularly in the area of serious games, which usually have a goal
beyond sheer entertainment. Understanding the project's purpose, the project's
medium (online, iPhone, Xbox, etc.), and, if relevant, clients' expectations, can be
critical in determining the success of the observed gameplay.
 
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