Graphics Reference
In-Depth Information
Use visual cues to identify project titles,
clients, or credits. Will Scobie uses simple
quote marks to distinguish the title from
the description, and gray type to indicate
a credit. Initial capital letters, a typeface
weight change, or a formatting change will
work as well.
share of the creative result. The title can be descriptive (“graphics and art direction
for”) or a formal work title (“Beyorn identity package”).
Distinguish between these captions and any descriptions you provide of the
work. Captions are not the place to explain your design ideas and process.
Check your facts…don't depend on your memory for titles, names, and spell-
ing. Don't use abbreviations for the client name unless it is so well known (like IBM)
that everyone will recognize it.
Your portfolio presentation must include basic personal information to identify
you and orient the casual visitor. You provide that with some text about yourself—a
résumé, a bio, an introductory statement, or a cover letter.
The résumé
The classic professional writing requirement is the résumé. There are scads of
topics and workshops on creating effective résumés. Beyond the most basic guidelines,
they don't apply well to creatives. With the exception of academic vitae, the résumé is
secondary to your portfolio. It could get you in the door at a large company's human
resources (HR) department, but it will never get you a job.
