Graphics Reference
In-Depth Information
Chapter 0
C h a p t e r 8
Title
Creating
Intro copy
"S
omeone showing their art should at least pretend
they're competent,” I heard a student sneer while
surfing a site. That was harsh, but it's easy to criti-
cize when you know the difference between good
and bad work. Writing is no different. Even if
you're dyslexic or just hate writing, you can't
afford to be embarrassed publicly.
The easiest way to avoid the issue is to design a
portfolio with no written content—just your con-
tact information. This strategy can work for some
disciplines (animation comes to mind) but it is
deadly for most design areas. Too much of what
makes a good designer is in the decisions. To
appreciate the decisions that went into your fin-
ished pieces, viewers need some context.
Fortunately, most of what you need for competent
writing can be learned, and what's left can be han-
dled by a combination of software and patience.
This chapter will help you figure out how much
text your portfolio requires, prevent you from mak-
ing the worst writing errors, and help you keep
your portfolio's visual and verbal elements in sync.
