Graphics Reference
In-Depth Information
Adjusting your camera
Correcting white balance ensures color fidelity—a must for any serious designer
or artist. Setting the perfect white balance for a shot is a basic skill for a professional
photographer, but if that doesn't describe you it's still possible to end up with a good
color match.
In every uncontrolled lighting situation, color shifts with lighting. Our eyes
adjust, but cameras do not. Fluorescents (found in offices everywhere) tint everything
blue-green. Incandescent light (sometimes called tungsten) moves colors toward the
yellow. Even scanners can be a problem as some shift colors toward magenta.
Although some people shoot
everything against a white
background for stylistic
consistency, sometimes
individual projects beg for
different color backgrounds to
show them off to best effect.
