Graphics Reference
In-Depth Information
Keeping your work in prime portfolio condition is an imperative first step, but
it isn't enough. You need a storage or documentation system as well so you can find a
piece later, either to use in a traditional book or to shoot or scan for a digital portfo-
lio. Being organized is particularly important if you create unique works of art. If you
ever have to put in an insurance claim because of theft or damage, you'll need to
show physical proof of the work's existence before you can recoup any losses.
The simplest and easiest way to handle small-format printed pieces is to use a
good, old-fashioned file drawer with Pendaflex folders. Most people file work either
alphabetically by client or consecutively by date. Some people create folders based on
the type of work (like branding or identity) or client industry (like biotech or fash-
ion). You can use any quirky system, just apply it consistently.
Store original, non-printed art, or printed pieces too big for a file folder in
flat files, shelves, or artist racks. But wherever you put it, keep a record of it (see
Is your digital output stable?
To check for fading, run a CMYK bar test (a full page of output with each of the four printing
primary colors running vertically) on the paper you're using for output. Cut the output in
thirds so each portion has all four ink colors. Pin one up on a sunlit wall. Put one in a flat
box with a lid, and put the box someplace dark. Leave the third one out of direct light, but
uncovered. A month later, run the CMYK test again.
Now pull out all three pieces and look at them,
using the newly printed copy as a guide. In many
cases, there will be color degradation in the print
that was hung in unprotected bright light. (That
happens to traditional photographic prints, too.)
Has there also been a shift in the other two
pieces? If you see color problems in the third
piece, you should use a different printer for your
portfolio work. If you see any change in the copy
you left in the dark, the inks are chemically
degrading. Not only is the printer wrong for your
portfolio, you shouldn't use it for anything other
than quick proofing.
