Database Reference
In-Depth Information
14
Kira Radinsky
SalesPredict
Kira Radinsky
is the CTO and Co-Founder of SalesPredict, a company using
machine learning and predictive analytics to provide Customer Lifecycle Intelligence.
SalesPredict increases a company's revenue by helping sales people identify their
real potential buyers and by providing insights for winning their business. Through
the use of sales data, customer relationship management software, and signals from
the web and other data sources, SalesPredict builds a model of a company's specific
high-value customers and then utilizes predictive analytics to increase leads and
conversion rates, as well as accelerate the sales cycle and reduce churn. Because
datasets of successful customer purchase histories are often sparse and scenarios
are highly-specific, it is very challenging to find the right signals in the noise.
Radinsky is the right person to build this technology and company. Her work sits
at the intersection of constructing algorithms that leverage web-based information,
developing predictive data mining tools, and utilizing data about world dynamics
to predict future events. In fact, during her doctoral research at the Technio-Israel
Institute of Technology and at Microsoft Research, Radinsky gained international
acclaim for developing predictive algorithms that provided early warning signs of
major global events, including riots and disease epidemics. In 2014, Forbes named
Radinsky one of the “50 Most Influential Women in Israel.” In 2013, she was named
to the “35 Young Innovators Under 35” list by the MIT Technology Review. Radinsky
is a regular contributor and thought leader at conferences such as O'Reilly Strata,
TED talks, and WWW.
Radinsky exemplifies the data scientist who strives to forecast the future and has
a track record of doing so successfully. Her sense of the vatic power of data comes
through as she discusses her research on predicting cholera outbreaks, her examina-
tion of what causes riots in developing countries, and her findings on fish kills and oil
