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commercialization strategies, legal business set-up and company secretarial ser-
vices, etc. Overall the aim is to support the ventures to leverage growth options.
5.1.5 Partnership Programs as Part of the TDP
The MSC project in general, recognizes MNCs playing a major support role in the
development of the ICT sector of Malaysia. The TDP flagship focuses on devel-
oping partnerships with MNCs more specifically in terms of enhancing the
Technoprenuer Eco-System in the country and also and support the development
of new ventures and existing SMEs in the ICT sector. By partnering with MNCs
the TDP hopes to benefit the overall eco-system in terms of
• Leveraging on the MNCs partners expertise, experience, knowledge, and net-
works in strengthening the ecosystem
• Adopt the best practices in developing and maintaining the best ecosystem
• Improve service delivery time and cost to technopreneurs and minimize failure
points across the technopreneur value chain
• And develop better resource capabilities
• For the entrepreneurs and SMEs, the partnerships with MNCs is expected to
provide
• greater access to markets like business outsourcing opportunities, etc.,
• wider networking platform to build contacts, share knowledge, and share
experiences
• greater access and exposure to technical experts and technology trends
A more novel partnership program with MNCs is the Technology LABS pro-
gram to support entrepreneurs and SMEs in the later part of the enterprise value
chain or technoprenuer value chain mentioned in the Incubation Support Section.
The following are some of the examples of TDP partnerships with MNCs like Sun
Microsystems, Basis Bay, and Microsoft, to run the technology labs for prototype
development and technology support.
JTrend (Sun Microsystems)
JTrend is a collaboration project between Multimedia Development Corporation
(MDeC), Sun Microsystems and Multimedia University (MMU). JTrend focuses
on supporting and encouraging the growth of the Malaysian ICT industry in the
areas
of
embedded
systems,
intelligent
systems,
wireless
and
mobility,
and
advanced software development.
The Microsoft Innovation Center (MIC)
A joint collaboration as part of the TDB, between the Technopreneur Development
Division (TeDD), Microsoft, Hewlett-Packard (HP), and Multimedia University
(MMU), the Microsoft Innovation Center (MIC) is a Center for Advanced Soft-
ware Development providing.NET development related infrastructure, services,
and facilities for selected promising technopreneurs. Backed by world leaders in
the Information and Communication Technology (ICT) industry, the MIC is a
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