Creating Looks - The Art and Technique of Digital Color Correction - page 396

Fig. 10.1 Base look.
Fig. 10.2 Festa's Pearlized Whites.
contemporary, cross between a bleach bypass and a hi-con black and
white look” ( Figures 10.3 and 10.4 ) .
Why “Brazilian?” Why not? It's a branding statement that does little to
describe an actual color or look, but definitely provides a hook to draw in
the imagination—and continued patronage—of a client. Can you imagine
this client going to another colorist and requesting Brazilian Silver?
It's similar to the Bozell ad copywriter who coined “fine Corinthian
leather” to describe the interior of the Chrysler Imperial and Cordoba
back in 1974 when Ricardo Montalban was the spokesman. The leather
did not come from Corinth, but New Jersey. But who wants an upscale
car upholstered with fine New Jersey leather?
But pitching the look could be argued to be not quite as important
as creating it, so we turn to Chicago colorist Craig Leffel of Optimus to