Databases Reference
In-Depth Information
In this section we suggest a new research framework which includes parts
having similarities with the research frameworks applied in the IS discipline.
Analogically with the IS research discussion in Sect. 3 we distinguish three
environments for a DM system (DMS): the user, development, and operation
environment but discuss in this chapter only the first two. We start from these
environments in Sects. 4.1 and 4.2 and finish with presenting our new research
framework for DM in Sect. 4.3.
4.1 The DMS User Environment
Piatetsky-Shapiro in Wu et al. [40] gives a good example that characterizes
the whole area of current DM research: “we see many papers proposing in-
cremental refinements in association rules algorithms, but very few papers
describing how the discovered association rules are used”. DM is fundamen-
tally application-oriented area motivated by business and scientific needs to
make sense of mountains of data [40]. A DMS is generally used to support
or do some task(s) by human beings in an organizational environment (see
Fig. 8) both having their desires related to DMS. Further, the organization has
its own environment that has its own interest related to DMS, for example
that privacy of people is not violated.
A similar approach to that with IS is needed with DMS to recognize the
key factors of successful use and impact of DMS both at the individual and
organizational levels. Questions like (1) how the system is used, and also sup-
ported and evolved, and (2) how the system impacts and is impacted by the
contexts in which it is embedded are important also in the DMS context. The
first efforts in that direction are the ones presented in the DM Review maga-
zine [8,18], referred below. We believe that such efforts should be encouraged
in DM research and followed by research-based reports.
Coppock [8] analyzed, in a way, the failure factors of DM-related projects.
In his opinion they have nothing to do with the skill of the modeler or the
quality of data. But those do include these four (1) persons in charge of the
project did not
formulate actionable insights
, (2) the sponsors of the work
Environment
Organization
DM Task(s)
DMS
Fig. 8.
DMS in the kernel of an organization
